It was in La Côte-aux-Fées, a small village in the Swiss part of the Jura, that Georges Édouard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking.
An enterprising spirit, willingness to take risks and the desire never to rest on its laurels were indelibly inscribed on Piaget’s DNA, which is why in 1943, the company made a decision that was crucial to its future by registering the brand. From then on, the movement Manufacture from La Côte-aux-Fées produced watches signed by and sold under its own name.
The brand has spearheaded pioneering design and created some of the thinest watch movements, as well as creating spectacular high jewellery pieces.
2010 was a big year for Piaget, creating the worlds thinnest self-winding watch, closely followed in 2012 by the worlds thinnest minute repeater. The original DNA of the brand therefore lives on, more than 100 years after the birth of the watch making name Piaget.